In the digital age, short videos have become a critical component of marketing strategies due to their immediacy, wide reach, and adaptability to mobile platforms. This study utilizes Douyin as the primary data source to examine how various video attributes, such as length, posting time, title length, and tags, affect metrics of audience attention, including likes, favourites, shares, and comments. The research aims to develop a short video posting strategy that maximizes audience engagement while minimizing viewer fatigue.