7ZJ-01
集合知型マーケティングサポートシステムにおける顧客コメントを分析するための可視化システム
○新井啓太，櫻井義尚（明大），櫻井恵里子（西武文理大），鶴田節夫（電機大）
Since marketing research on theme parks such as Tokyo Disney Land is costly, we developed an efficient opinion collection system. However, it is difficult for the interviewer to extract characteristic opinions from several opinions. Therefore, we classified emotions for opinions based on the wheel of Plutchik, and further proposed a method of displaying them on a map and visualizing them. As a result, it was shown that the interviewer can visually recognize the comment by displaying the comments classified as emotions on the map with the corresponding colors.
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