情報処理学会 第77回全国大会講演要旨

Television advertisement (TV ad) has been an effective way to market a product or service. However, young people who account for the most portions of smartphone app users watch less TV. As a result, smartphone app companies often take different approaches to promote their products such as Web, SNS and even other apps (in-app ad). This article introduces our experience in the use of TV ad in the new user acquisition for a comic book smartphone app. After a month of TV ad, we found that 1) TV ad is expensive but still an effective way for new user acquisition, 2) its effectiveness is different by regions, 3) and it can trigger SNS marketing by app users.